It’s been almost 10 years of planning, promoting and experimenting, but this weekend Jyoti Auluck, founder, president and CEO of Rhinelander Brewing Company is celebrating the grand opening of the brewery’s taproom this weekend.
The 7-ounce Shorty was reintroduced in 2011 and now a variety of Rhinelander Beer products are sold in more than 20 states. Now that small batch craft brews are being made in their location right on Brown Street, Auluck said they have the opportunity to try different tastes, seasonal and batch beers.
The grand opening will include product sampling and specials on gift items.
The grand opening is until 9 p.m. Friday, and 1-9 p.m. Saturday, April 14, at 43 S. Brown St., downtown Rhinelander.