The Rhinelander Area Chamber of Commerce recently received two awards from the Madison-Milwaukee chapter of the American Advertising Federation for its “What is a Hodag?” infographic that describes the history and mythology of the fabled Northwoods beast.
The Hodag infographic, which was also included in a Rhinelander Area Chamber of Commerce brochure, received a gold ADDY award for copywriting and silver ADDY award for non-traditional advertising.
The infographic was written and designed by Madison-based destination marketing firm Pilch & Barnet, which provides a full range of social media, Web and promotional services for the Rhinelander Area Chamber of Commerce.
“We’re thrilled that the creative approaches we’re taking to promote Rhinelander as ‘Hodag Country’ are getting recognition,” said Lara Reed, executive director of the Rhinelander Area Chamber of Commerce. “Hopefully, people will see that we’re having fun with our brand and they’ll want to learn more about our area.”
To see the full infographic, visit the Rhinelander Area Chamber of Commerce’s website at explorerhinelander.com/what-is-the-hodag/infographic/ or on Facebook at facebook.com/RhinelanderWisconsin.