Downtown Rhinelander Inc., the Rhinelander Area Chamber of Commerce and I Buy Local urge shoppers to support local, independently-owned businesses on Small Business Saturday, which will be held Nov. 24. These businesses are an important part of the community and help to make Rhinelander a unique small town, so shoppers are encouraged to show support for them by shopping at these businesses on that day.
Small Business Saturday is a nationally supported initiative. The idea is to encourage and financially support small, local businesses during one of the busiest shopping weekends of the year. These businesses often get eclipsed by big box retail and e-commerce on Black Friday and Cyber Monday. Small Business Saturday is a day to shop small and shop local.