Ogren Electronics, a consumer electronics retailer in downtown Eagle River, has ceased operations. Owner Chris McCanles says that the poor economy, high overhead and changes in the consumer electronics industry have forced him to close the Ogren location on Wall Street and open a new business focused on providing custom installation and service. “A new ownership group has been formed and we’ve opened a local office of Waukesha-based Terra Nova Integrated Systems on Highway 70 West in Eagle River, across from the Eagle River Inn.”
Terra Nova, whose business model has been in place in the Milwaukee area for 15 years, will focus on the individual technology needs of residential and business customers throughout the Northwoods. “We recognize that we offer the most value to those customers that want service and solutions, not just boxes of product,” McCanles said.
McCanles, a full-time Eagle River resident, will be the new office’s general manager. The staff from Ogren Electronics, many with more than 10 years of service to Ogren’s customers, has been hired by Terra Nova. The company has pledged to honor Ogren customers’ purchase contracts, warranties and service agreements without exception, and possesses all of Ogren’s customer records. Terra Nova has retained most of the Ogren staff and the company says it has the same technical capabilities and vendor relationships, plus the added resources provided by their experienced Waukesha staff.
McCanles said Terra Nova will keep some products and accessories in stock for over-the-counter purchase. “We will offer televisions to discerning customers looking for delivery and installation services and will keep several models on display. We’ll also keep our most-requested parts, equipment and accessories in stock to support do-it yourselfers and area visitors alike.”
Ogren customers are encouraged to call Terra Nova’s Northwoods office with any questions or concerns they have at (715) 479-9825.